This is an continuation of "Alright" Music Video that Stole the Show. Read part one if you haven't already...
The next segment is Kendrick and his homie’s in a car, which we later find is being carried by cops. We then again have another fade and the music video starts. The music video is filled with Kendrick floating in air around the streets of L.A, dancing and generally good spirits, conveying though they are living in a form of hell the still have fun and it isn’t all bad. In fact, though Kendrick stands on a light post, to give a sense of invulnerability. No one can reach him there he is totally safe. As the video closes a cop pulls up and gets out of his car. When we see his face you may realize it is one of the cops that was caring Kendrick in the beginning. The song ends with this cop shooting Kendrick with a finger gun. I honestly have not figured out the significance of this finger gun, but it is a cool image. After the "shot" we watch as Kendrick’s body spills blood as he falls to the ground, the poem begins again, ending when he hits the ground. The screen fades to black and returns, a close up on Kendrick’s face where he gives the camera a Kodak smile. Kendrick being shot symbolizes that on this path to change there will be casualties. Change doesn’t happen overnight, it’s a painful road, but one we have to walk with joy and belief that things will be better. That we will be alright. Kendrick understands that his message is bigger than him, that if they shoot him they aren’t able to kill the hope. I mean 2Pac drove the same message and the hope he pushed for only increased after death. We must smile because we have hope. It’s a video that was released at a time when black churches are being burned down, black lives are being taken without justice and the days seem to only be getting darker. A song expressing this hope is needed. “Alright” is that song, the video just amplifies the message.
The next segment is Kendrick and his homie’s in a car, which we later find is being carried by cops. We then again have another fade and the music video starts. The music video is filled with Kendrick floating in air around the streets of L.A, dancing and generally good spirits, conveying though they are living in a form of hell the still have fun and it isn’t all bad. In fact, though Kendrick stands on a light post, to give a sense of invulnerability. No one can reach him there he is totally safe. As the video closes a cop pulls up and gets out of his car. When we see his face you may realize it is one of the cops that was caring Kendrick in the beginning. The song ends with this cop shooting Kendrick with a finger gun. I honestly have not figured out the significance of this finger gun, but it is a cool image. After the "shot" we watch as Kendrick’s body spills blood as he falls to the ground, the poem begins again, ending when he hits the ground. The screen fades to black and returns, a close up on Kendrick’s face where he gives the camera a Kodak smile. Kendrick being shot symbolizes that on this path to change there will be casualties. Change doesn’t happen overnight, it’s a painful road, but one we have to walk with joy and belief that things will be better. That we will be alright. Kendrick understands that his message is bigger than him, that if they shoot him they aren’t able to kill the hope. I mean 2Pac drove the same message and the hope he pushed for only increased after death. We must smile because we have hope. It’s a video that was released at a time when black churches are being burned down, black lives are being taken without justice and the days seem to only be getting darker. A song expressing this hope is needed. “Alright” is that song, the video just amplifies the message.
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