As someone who understands addiction through personal
experience and some messed up people with great hearts, Drug Dealer hit me like
a train. Macklemore is the king of expressing controversial topics to people of
all types through his “white” raps, and while “One Love” was good, you can feel
his struggle while you listen in an unreal way. To fit with his lyrics his
music video is so brilliantly convincing, showing recreations of his own
struggles with addiction and quitting. It is dark, shaky, fuzzy going in and
out of focus, and has raised awareness to the war on addiction going as far as
Obama personally meeting with Macklemore to discuss how to help fight drugs
with the perspective of an addict in mind. The video shows him shaking, rocking
back and forth naked, sweating, and screaming from help while explaining how
his addiction started.
I won't go into great detail due to it being a very personal topic, but I recently
saw another good friend lose their battle with addiction, and in the months
before she died she showed every single emotion Macklemore shows in this video.
It’s scary, this shit is real and it has the power to control you. She didn’t
have the power to overcome, but its videos like this that can prevent others
from going through these same issues. And although I had seen worse in the
years past, when I was stupid and getting into things I shouldn’t, it was
images like the ones I saw in this video that shaped me up. That slapped me in
the face and knocked the crap outta me. The only difference being those were my
close friends rather than a video made by a rapper, but I got to say this video
has a very similar power to those interactions I had. And having the featured
vocalist drowning in pills during the chorus only improves the overall tone of
the video. Quote in the song, "Was best friends with the thing thats killing me!"
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